Contract win icing on the cupcake on Wearside

North East events firm 1879 Events Management, which manages hospitality and events at Sunderland’s Stadium of Light and the National Glass Centre, is celebrating a new contract win, following a cake-based marketing campaign.
 
1879 Events Management recently delivered more than 2,000 complimentary cupcakes to over 200 businesses across the North East to raise awareness of the company.
 
As a direct result of the campaign, Northumberland-based IHC Engineering Business has decided to host its next corporate function at the stadium.
 
Georgina Williams-Hodgson, Marketing Co-ordinator for IHC Engineering Business, said: “We were looking at venues throughout the North East to hold our Hi-Traq launch event when the 1879 promotional box arrived.
 
“After meeting with the events team it quickly became clear that the Stadium of Light could offer the flexibility and space we were looking for and we’ll now be hosting the event there in June.”
 
1879 Events Management has been busy of late, running graduation ceremonies for the University of Sunderland, the North East Business Teesside Awards and the Sound Waves music festival organised by South Tyneside Council.
 
The company also recently signed a three-year deal with leading LGBT festival Newcastle Pride.
 
Gary Hutchinson, Commercial Director for 1879 Events Management, claims a million satisfied customers in the company’s first 18 months.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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