Butlins Events has expanded its events team with the appointment of Kelley McGann as Marketing Manager.
Before joining Butlins, McGann held the role of Sales and Marketing Manager at Tourism and Events Queensland for the UK, Ireland and Nordic regions, where she worked on a number of tourism and MICE initiatives, including the Million Dollar Memo campaign.
McGann has spent the last year working for the Butlins brand in a marketing capacity across a number of projects.
As Marketing Manager, she will be responsible for continuing to position and promote Butlins as a trusted conference and events venue in the UK MICE market, leading internal and external brand identity, and managing the development of Butlins Events’ online presence, including a re-development of the brand’s website and social media strategy.
Butlins Events’ says the arrival of McGann is the first in a series of appointments within the team in response to market demand and the division’s 22 per cent business increase reported last year.
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