Brighton to add new viewing tower to its events venue portfolio

Building work on Brighton’s i360, a 170m viewing tower, is due to start this summer and is expected to take around two years to complete.

In addition to creating an iconic viewing experience similar to the London Eye, the i360 will be available for business meetings and corporate events for up to 600 people, with a ride in the pod for up to 200. Visitors will also be able to enjoy a pre-meeting breakfast ride or an evening drinks and canape reception, as well as holding meetings or receptions in one of the hospitality rooms.

The attraction, conceived and designed by Marks Barfield Architects, is expected to bring a multi-million pound boost to the city’s economy and spur the wider renewal and regeneration of the seafront.

A council report says the scheme will boost visitors to the city by up to 305,000 and inject between £13m and £25m into the local economy annually.

“Competition for conference business among destinations is fierce and this kind of signature project is a clear sign that Brighton is an attractive prospect for visitors and investors,” said Julia Gallagher, Head of Sales at VisitBrighton. “New developments bring added value to the conference and meetings market and as well as being a tourism draw, the 9360 will be a welcome addition to the city’s portfolio of iconic venues.”

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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