Toyota’s Auris Touring Sports Dynamic Press Launch, organised by business improvement agency BI Worldwide, was voted the best Automotive press event of 2013 in a survey of 80 press launches undertaken by French consultancy Advent.
Five hundred motor journalists scored Toyota Auris Touring Sports Hybrid’s presentation in Majorca, July 2013, as best in its class.
Kieran O’Dwyer, Media Events Manager of Toyota Europe, said: “A lot of careful planning and hard work goes into creating stand-out events, so we were pleased to get confirmation from our end customers – the top European automotive media – that we were getting it right.”
BI Worldwide has been delivering a variety of press launches for Toyota Motor Europe and Lexus since 2008 and over the past six years have worked together on more than 20 events for over 10,000 people.
Client Relationship Director of Events, Mark Taylor said: “We have established an excellent working relationship with Toyota, identifying and developing full solutions, providing excellent logistic management and understanding the needs of the internal stakeholders, the media and suppliers alike.”
BI Worldwide is part of the US$400m, US-based firm Schoeneckers Inc.
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