Sodexo reveals 26% growth in Scottish event sales

Hospitality company Sodexo Prestige has revealed record Scottish sales thanks to the return of large party bookings.

Sodexo Prestige, which provides corporate dining and hospitality at venues including Hamilton Park Racecourse and Hampden Park, has announced a £2.7m growth in Scottish sales between 2011 and 2013 thanks to a surge in businesses returning investment back into events for their staff.

The firm says the overall 26 per cent growth has been achieved because it has committed to driving its conference and banqueting business through dedicated account management alongside Scottish businesses increasing their spend on events throughout the year.  

An example of this, Sodexo says, is the performance at Hampden Park, which has already secured 115 per cent of its 12 month target, even though the venue will be unavailable for conferences, exhibitions and similar events for three months during the summer of 2014.

The conference and events department at the national stadium has seen huge growth, according to Sodexo, with footfall growing 19 per cent to 56,503 in 2013 from 47,544 in 2012.

“These latest figures represent positive growth for the team north of the border, especially with the stadia beating their tough financial targets,” says Austin Tilsley, Regional Director of Sodexo Prestige in Scotland. “We’ve spent a lot of time listening and understanding our client’s needs and expectations which you can see reflected clearly in our figures.

“We have a very strong team in place across Scotland following a strategic plan to grow our business across all areas of our operation which the new offering of Prestige Venues & Events will play a significant part of to help achieve the best results. Our aim now is to continue building our relationships with clients to gain a better understanding of their business and help by playing a part in plans moving forward to ensure sustained success for all of our Scottish clients.”
 
The conference and banqueting side of the business has also grown by £1.5m, representing a 36 per cent increase in sales, the highest growth seen in 10 years.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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