As crowds gather in Liverpool this week for the Grand National Festival at Aintree, the Concerto Group has announced it is to open a new events space at the course in November 2014. The Exhibition Centre at Aintree Racecourse will be used for both corporate and private events and will have a particular focus on Christmas parties.
For festive celebrations in 2014 the venue is to be transformed into a Hollywood Ball, with grand theming designed to evoke the atmosphere of the 1930s.
The Exhibition Centre can accommodate up to 1,500 seated guests, and additional space is also available for private hire. The Exhibition Centre will be managed by Concerto-owned JD Parties as part of a new long term contract.
The new venue comes as part of a broader expansion strategy to take the London-centric events group national. The Concerto Group has a presence in Birmingham, Liverpool and Manchester, as well as London.
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