expands team

Belgium-based online booking and enquiry engine for meeting rooms and accommodation, (LMMR), has expanded its team with two new directors. Sam Versele has joined as Director Business Development Continental Europe and Luc Genest as Director Business Development UK & Ireland. has over 1,000 European venues online and following its success in the Benelux, the company says it is actively enlarging the scope into surrounding markets such as the UK, Germany, France and Spain, where it aims to have 10,000 venues by the end of 2014.

Versele has joined from Carlson Wagonlit Travel where he was heading the commercial department Benelux. He will focus on the venue offer in Continental Europe for and will further grow corporate relationships.

Genest joins the company from Principal Hayley Hotels where he was the Regional Director Sales. Previously he headed the commercial department for Carlson Rezidor Hotel Group as Global and National Sales Director for more than six years. He will be responsible for the opening and managing of the UK sales team based in London.

“LMMR has ambitious growth plans in Belgium and across Europe,” said CEO of E-Hospitality, Thierry Vermeiren. “We are investing heavily in staff and into IT development and we aim to conquer the online meeting market by mid-2015 in Continental Europe and the UK.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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