GR continues brand refresh with new design for prepaid card

Event management, booking agency and provider of customer engagement solutions Grass Roots, which is celebrating 34 years in the industry, has launched a new design for its prepaid debit card, Pure card.

Pure is a prepaid VISA debit card used by corporates to reward or incentivise their employees, channel partners of customers as part of an employee benefit, staff motivation, reward or incentive programme. Pure can be used at over 60 handpicked retailer chains from which cardholders earn rebates every time they shop.

The new design is brought up to date with a monochrome palette and a new pure logo.

Card operations and the technology team at Grass Roots have also developed an app and mobile website for Pure card users. The app, Prepaid Cardholder Services, is Apple and Android compatible and allows cardholders to access their account quickly and securely, check balances, view retailers and top-up funds while on the go, using their smartphone.

The new design for Pure follows the new corporate branding and collateral for Grass Roots, which was revealed last month.

“It’s great to celebrate our 34th birthday here at Grass Roots with the launch of a revamped product,” said Jill Trembeth, Product Specialist for the Card Operations team at Grass Roots. “Pure is a fantastic way of rewarding lots of different audiences. Cards can also be client-branded, but the re-design and host of product features are sure to apply to the organisations we work with.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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