Edinburgh ICC to fly the saltire in the Big Apple

Edinburgh International Conference Centre (EICC), will be represented at the annual Scotland Week celebrations in New York this month.

The push for business Stateside comes six months after the venue’s debut as an exhibitor at IMEX America in Chicago last year.

One of the EICC team flying the flag in NYC is Head of Sales and Marketing, Louise Andrew.

“We had a great response to being at IMEX in Las Vegas and it’s a natural follow up to come to New York when there is such a strong focus on all things Scottish. With 50m people in the world claiming Scottish ancestry, and most of them living and working in North America, I know we will meet organisers warm to the idea of staging events in Scotland.

“We have a strong reputation in North America with International Associations and on this trip we are also keen to secure new corporate business attracted by Scotland’s second Year of Homecoming in 2014 that includes two of the world’s greatest sports events, the Commonwealth Games and the Ryder Cup”, said Andrew.

A series of business tourism related meetings and events are scheduled for Scotland Week and centre around the annual Tartan Day Parade on Sixth Avenue and the 10K Scotland Run and festival in Central Park. Both events take place on 5 April 2014.

The team will be marketing EICC’s £30m expansion space, still under 12 months old and featuring the world’s first hall-wide moving floor system.

Photo: courtesy of Malcolm Cochrane.
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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