Team Sheffield ready for Grand Tour at Confex

Marketing Sheffield is reinforcing the steel city’s commitment to developing business tourism, by joining forces with several leading city organisations to showcase Sheffield at International Confex next week.
Marketing Sheffield’s Convention Bureau team will be joined by representatives from Sheffield Hallam University, University of Sheffield, SIV Events, Magna Science Adventure Centre and East Midlands Trains to form ‘Team Sheffield’ at the show, which runs on 12-13 March at Olympia London.
“Now in its 31st Year, International Confex offers an exciting programme of events to attract event organisers from all over the UK and Europe and offers a fantastic platform to promote the Sheffield city region’s first-class facilities,” says Marketing Sheffield.
Confex 2014 will be 11th year that Sheffield has exhibited at the event and, in the year the city is set to host the Yorkshire Grand Depart of the Tour De France, Confex delegates will be offered a chance to ‘turn their weekend yellow’ and be chosen for a VIP Weekend Package complete with first-class travel from London, luxury accommodation and hospitality for the finish of Stage 2 of the Grand Depart in Sheffield on Sunday 6 July 2014.
The Sheffield showcase at Confex is part of Marketing Sheffield’s continued commitment to promoting business tourism, with conferencing contributing a significant value towards economic impact. In 2012 business tourism and conferencing was estimated to be worth around £226m to the Sheffield City Region, according to the UK Events and Marketing Trends Survey.
Marketing Sheffield’s new Conference and Venue Directory will also be launched at the show.
2014 is already looking to be a successful year for conferencing in Sheffield, with several large-scale business events on the horizon, including the Society of Independent Brewers Association AGM, Yorkshire International Business Convention, Global Manufacturing Festival, International Documentary Festival Doc/Fest and the return of MADE: The Entrepreneur Festival.
It was recently announced that Sheffield’s Ambassador Programme has now secured conferences and events in the City Region worth over £7m to the local economy, with another £4m worth of events booked in.
Kanya King MBE and founder of the MOBO Awards will provide the keynote address on the second day of Confex and visitors will have the opportunity to hear more about Kanya’s career in the events business during the Q&A session. Karren Brady, CBE, and Vice-Chairman of West Ham United Football Club, is headlining on day one.

International Confex Event Director Donna Bushell says the show this year will also provide opportunities for:

  • Career advancement in the events industry
  • Sourcing suppliers for your next event
  • Hearing from inspiring, educational and thought-provoking speakers about how you can deliver better events
  • Networking with peers from the meetings and events industry
  • Accessing a free seminar programme and hearing from leading agency, corporate and association speakers.

To attend these sessions and hear the thoughts of the two exceptional entrepreneur keynotes, and for your free International Confex visitor badge register now.
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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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