Southport Conferences is celebrating a host of event wins, which are expected to generate 6,500 bed nights for local hotels and an estimated economic impact of £3m for the resort.
The events, which largely take place at the Southport Theatre and Convention Centre, will see almost 3,000 additional people descend on the North West coastal resort over the next six years. These include national events such as AGLOW International, the return of the National Association of Retired Police Officers’ annual conference and the General Assembly of the United Reformed Church, an event which is expected to attract 500 people.
Southport Conferences says it has been working closely with the organisers of these events to create programmes of incentives and activities for attendees to enjoy in their free time.
“Southport has always been a popular incentive destination and increasingly our visitors are looking to us to help them arrange ideas outside of the working day or to book activities that they can enjoy if they extend their visits to Southport a little longer,” says Cllr Ian Maher, Sefton Council’s Cabinet Member for Regeneration and Tourism. “It is because of this that we have teamed up with various people across the industry to conduct further research in this area, to help us see what form these are taking, their duration etc. which will help us formalise these offerings as best as possible for the business traveller to utilise.”
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