Creative event agency Smyle has been added to a list of companies involved in the drive by the government’s UK Trade & Investment (UKTI) to help the UK’s creative companies win high value contracts overseas.
UKTI will support a taskforce of the UK’s top 100 creative sector small and medium sized enterprises (SMEs) to win £500m worth of high value overseas contracts in the next three years.
The initiative is part of a government plan to get 100,000 more UK businesses exporting.
Business Secretary Vince Cable said: “The growing appetite for British design offers many opportunities for innovative firms of all sizes to boost their overseas trade and attract new investment. Collectively the creative industries already generate more than £36bn a year for the UK economy and employ 1.5m people.
“From airport interiors to ground-breaking medical devices and design exhibitions, the creative industries account for around £1 in every £10 of the UK’s exports and are crucial to building a stronger economy.
“With new support from UKTI, we want to help creative SMEs access more high value supply chain opportunities across the globe.”
Each company in the taskforce will participate in a minimum of two overseas visits each year to target high value projects.
They will receive training, support and networking opportunities directly related to these opportunities from UKTI and work with International Trade Advisers to identify the projects they are most qualified to bid for.
Until recently the market for UK creativity was limited largely to Western Europe, but as new markets mature and global trading channels widen, the demand for British creative expertise is escalating.
The interest, particularly from emerging markets in Asia and the Middle East and countries like Russia and Brazil, is based on Britain’s reputation as a leader in creative industries.
Smyle’s Creative Director Matthew Margetson said: “Britain has the right environment to breed world-class creative companies with its mix of ambitious clients who are passionate about differentiating their brands and creating meaningful experiences. A rich cultural habitat in Britain provides inspiration at every level and the competition between creative agencies drives new ideas and fosters highly talented teams. The live experience sector is no different and results in us having world-class live experience agencies to export. Add to this the exciting prospect of the emerging markets and global companies needing joined up campaigns, then this initiative comes at a fantastic time riding on a wave of GREAT British brands”.
Trade association Eventia-IVCA has been talking with UKTI about support for a trade mission to Russia and other BRICS countries.
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