RUSMICE staying calm and carrying on in Crimea

Hampshire-based Destinations UNLIMITED’s new Russian partner company RUSMICE says there is no cause for concern in the Crimean tourism market.

RUSMICE’s Natalya Anikeeva says: “There is no change in everyday life neither in Russian cities nor in the Crimea. There is political rhetoric around it and the USA, together with Europe, has taken political measures restricting access to a few senior politicians of Russia. Russia has replicated similar actions against the US and EU. The sanctions are not very serious and all parties are looking for a political solution. Russia clearly has no further goal and is trying to calm down the situation.”

Anikeeva said she did not anticipate any economical measures would be taken to make the situation worse or serious restrictions introduced “as the link of Russia and Europe & USA is too strong”.

Destinations UNLIMITED celebrates its 25th anniversary this year and recently signed a deal with the Russian DMC in order to strengthen its portfolio of ground handlers worldwide.

Nikki Mitchell, Managing Partner at Destinations UNLIMITED, says: “Creativity is so important and RUSMICE’s unique approach is testament to that. We are delighted in choosing such a reputable partner for our selection of professional DMCs.”

Natalia Stolyarova, MD of RUSMICE, says: “For us the UK market is one of the most important ones. I see my country as a great destination for truly exciting and unusual programmes. My team and me work to make our guests feel special and to remember their trip to Russia as a life-time experience.”

RUSMICE is also a member of Association of European Business.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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