Offshore Europe economic impact recalculated at £53.9m

Aberdeen Exhibition and Conference Centre (AECC) claims its research shows the economic impact generated by the venue’s largest event Offshore Europe (OE), is much higher than previously reported.

OE is the Eastern hemisphere’s largest oil production and exploration event and has been held in Aberdeen since 1973. In 2013 the biennial event celebrated its 40th birthday by staging its biggest conference and exhibition to date.

Organisers Reed Exhibitions and the Society of Petroleum Engineers claimed a record 63,000 people attended over the four days in September 2013.

“We have historically calculated economic impact using national multipliers and spending patterns,” said the AECC’s MD Brian Horsburgh (pictured). “In 2009 the survey conducted put the economic impact of OE 2009 at £35m.

“However, we felt that the results didn’t represent the current picture – and the visitor experience of Aberdeen. Therefore, we have adopted a methodology developed by AIPC (the International Association of Convention Centres) which aims to standardise these calculations globally.”

During OE 2013 at AECC, a team of interviewers questioned nearly 900 delegates to establish their direct event-related expenditure. The survey covered: personal expenditure, travel and accommodation costs, additional leisure spend plus the value of business won or expected to be secured as a result of the event.
In summary, the total economic impact of OE 2013 was valued at £53.9m.

“The Offshore Europe Partnership is delighted with these findings which confirm the positive impact of our event on Aberdeen and the region,” said Reed Exhibitions Senior Exhibition Director Vasyl Zhygalo.
 
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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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