New Sales Director for Smart Hospitality and Hawthorn at EventCity

Julie Powell has joined the team at Smart Hospitality and Hawthorn as Sales Director for Smart Hospitality Manchester. 

Moving from her previous role at Manchester Central Convention Complex, Powell will be tasked with driving sales and raising the profile for dedicated conferencing and banqueting space, Hall 4, at EventCity.

Powell spent three years at Manchester Central Convention Complex as Sales and Business Development Manager, with account management responsibility for the special events in the venue. Prior to this, she was Head of Sales at the Co-operative Group Travel Division.

At EventCity, Powell will be jointly employed by Smart Hospitality and Hawthorn, sole caterers and production partners to EventCity, promoting Hall 4, which has seen a £2.5m overhaul and can host 5,000 delegates.

“We are delighted that Julie is joining the team, providing a further link between Smart Hospitality and Hawthorn at EventCity,” said CEO of Smart Group, Greg Lawson. “Julie’s role is a hugely important part of our ongoing commitment to promoting the refurbished space of Hall 4.”

Martin Hawthorn, MD at Hawthorn, added: “Julie will be an excellent addition to our partnership. With the customer experience at the forefront of our values, Julie’s proven track record of developing and sustaining key relationships within the industry combined with all parties’ commitment to delivering at the highest level makes us confident that EventCity Hall 4 will go from strength to strength.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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