Mayridge acquires Blondefish

Experience design agency Mayridge has announced the acquisition of RFID and event tech specialist company Blondefish.

“Blondefish significantly strengthens our event tech portfolio and this agreement is great news for all our clients,” said Mayridge MD David Freeman.

“This is a strategically important move for Mayridge. The adoption of RFID and other event-led technologies which engage audiences in an exciting and immersive way, is changing the way we work and we’ve taken on an agency with the experience and personnel to further expand our portfolio in this area.”

Both brands will continue to operate independently as well as offer additional value to each other’s client base. The companies hope their agreement will also further progress Mayridge’s Campaign Architecture initiative, enabling the interrogation of rich data sources for post-event analytics and informing strategies for onward growth at future events.

“For Mayridge, the move represents the continuing evolution of our agency’s event portfolio,” Freeman added. “We’re developing our business across our core sectors of finance, pharma, aerospace and telecomms, and we’re bringing on board new services that meet the needs of our growing client base.”

The deal will see Blondefish’s Laura Moody take on a joint role as Managing Director of her existing agency and Group Commercial Director at Mayridge.

“At Blondefish we’ve continued to make breakthroughs in RFID and other event technology; last year taking the innovation to a new level. Through Mayridge we can continue to develop inventive tech and deliver incredible experiences to event audiences globally,” said Moody.

Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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