Event management, booking agency and provider of customer engagement solutions Grass Roots has bubbled up a new corporate branding and collateral.
The new look retains the existing Grass Roots logo and company fonts, but takes inspiration from the ‘thought bubble’ icon.
The aim of the brand refresh, the company says, is to return to simple values: Honesty, Creativity, Teamwork, Expertise and Improvement, and to focus more on people and personality.
The overlapping circles are supposed to symbolise a new unity in the Group set up.
John Bunting, Chief Commercial Officer for the Group, said: “Our clients tell us repeatedly that our people are our best asset, that they are fun, youthful, clever and dynamic, so we wanted to do something with our branding that reflected these traits.”
A new global website has gone live and local office and country versions in local languages are to be launched in the coming weeks.
All new brand treatment design, production and application was undertaken in-house and Bunting says the common goal is to go from “good to great”.
“The company is now all on one page in terms of look and feel; we’re coherent and talking the same language,” Bunting added.
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