Experience marketing specialists George P. Johnson (GPJ), hosted 50 event industry heavyweights for a breakfast briefing on 12 March at The Soho Hotel’s screening theatre in London.
Attendees representing brands including Barclays, British Gas, BSkyB, Skoda and Volkswagen, heard presentations by international thought-leaders on topics ranging from the psychology of brand engagement and creative meeting design, to the need for conflict in conferences, and guidance on brand engagement on Twitter.
Vice-President Sales and Marketing EMEA at GPJ, Kevin Jackson, defined what makes for a successful event marketing campaign in his ’Behind the Scenes of Brand Engagement’ presentation. Bo Kruger, co-creator of the Danish Meeting Design Concept Meetovation, explored the question: ’Can a Room have Body Language?’. The science behind creating effective and inspiring learning environments provoked a lively discussion.
Dr Nicoline Jacoby Hansen’s (pictured) ’I Know Something You Don’t Know (Yet)!’ presentation demonstrated how to use creative conference design and audience participation to transform an events agenda.
And with the World Cup in Brazil fast approaching, Will Scougal’s ’Kicking Off Your Brand Strategy: ’The 2014 FIFA World Cup’ was timely. Scougal is the Head of Brand Strategy for Twitter UK and examined how brands could engage with event audiences using one of the world’s fastest growing social platforms.
Jackson said the GPJ breakfast meeting represented “part of a whole calendar of content-rich activations planned for our 100th year in the business. We understand the importance of live experiences in driving engagement and understanding, so it makes sense that we apply the same rules, when reaching out to new and existing clients, to initiate a dialogue about innovation and creative thinking for our industry”.
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