The Event Supplier and Services Association (ESSA) is ramping up its campaign to make sense of data generated in the industry with the formation of its Data/Registration working group.
The group’s first meeting at the Event Production Show at Earls Court 2 in February brought competing firms together to collaborate on bringing together the disparate databases they hold on behalf of event organisers into a unified whole.
The working group comprises representatives from seven leading data and registration companies; Datalead, GES, Interchange Communications, LiveBuzz, N200, RefTech and Show Data Systems.
Chris Skeith, ESSA Director (pictured), says: “Events generate huge amounts of data, which is collected, controlled and analysed by the data and registration firms for their customers, the event organisers”.
“This data is immensely valuable to organisers, and they are quite rightly protective of it, but this working group is looking at ways of aggregating the data without compromising the organisers’ commercial interests, and then using that ’anonymised’ data to build up a deep and detailed picture over time, encompassing the whole event industry in the UK.”
Skeith praised his members for the initiative’s initial headway and also “invaluable support” from the Association of Event Venues (AEV), Association of Event Organisers (AEO) and the Event Industry Alliance (EIA). “It demonstrates just what can be achieved with cross-association projects,” he added.
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