Emirates Old Trafford improves its annual events run rate

Since signing its sponsorship with Emirates on 28 February 2013, Lancashire County Cricket Club (LCCC) has reported it has increased its events business by 20 per cent in 12 months.

The partnership, the venue management says, has helped achieve the highest revenue figures yet for conferences and events at Emirates Old Trafford (EOT).  
 
The past year has seen the opening of the AJ Bell Players and Media Centre, redevelopment of the cricket club’s historic Pavilion and the building of a glass enclosed footbridge linking the Pavilion to The Point. When combined with the facilities in The Point, the venue’s purpose-built conference and events suite, EOT can now accommodate up to 1,700 delegates.
 
The growth by over a fifth in the business comes on the back of 200,000 visitors attending events and LCCC Chief Executive Daniel Gidney says: “The 10-year partnership with Emirates has been paramount behind some of the investment decisions we have made.

“The [England v Australia] five day test-match welcomed 125,000 visitors to the fans village and the venues conference suites. The Point and the Pavilion served 20,000 meals over five days to those taking the hospitality packages, making the event reportedly worth £20m to the local economy.”
 
EOT’s achievements were recognised at the 2013 Manchester Tourism Awards where the venue won the Business Tourism Award.
 
Do you have news for CN? Email: pcolston@mashmedia.net

Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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