Hotel Corporate Sales Executive, Kane Savage, says conferencing in the countryside can be a cost effective option for event organisers.
fluctuations throughout the year, savvy event organisers often take advantage
of the substantial savings that can be made by organising conferences out of
season. However, for considerable R.O.I event organisers are retreating to the
countryside to organise larger events.
With less demand than city centre
venues, countryside venues are more likely to offer larger discounts and more
added value. Combine these discounts with a pricing structure which tends to be
lower than city centre venues and conference producers can create large scale
events with minimal budgets. However, this is not the only advantage of
conferencing in the countryside:
R.O.I – combine ‘off-season’ months with a countryside venue and the spend per
head will be minimal
venue may have fewer events on the books.
Because of this, event organisers can expect quicker response times to
queries, undivided attention and the personal touch that conference centres
can’t always afford to give
moral of delegates attending. Choose a stately manor as the venue for your next
training session and delegates will be impressed with the venue itself and the
illusion that no expense has been spared on their training day and ultimately
use without cost. Although a risky strategy, approaching countryside venues
with a short lead time and encouraging the venue to include complimentary
breakout rooms can create exclusive use without the exclusive price tag
the allure of the countryside! For venues with accommodation, negotiate a
delegate rate for the days before and after the conference – you’d be surprised
how many choose to stay a bit longer.
The best approach
when negotiating with a countryside venue is to let them do all the work. Let
the venue know that your decision is completely priced based and the venue
itself should work out what it can afford to offer. If the venue isn’t chasing
you for your business – go elsewhere – the countryside is full of venues that
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