Bayer re-appoints Ashfield for venue-finding

Ashfield Meetings & Events, formerly known as Universal WorldEvents, has announced it has received a two-year contract extension as preferred supplier for venue-finding services to healthcare, nutrition and high-tech materials multi-national Bayer in the UK.

Ashfield Meetings & Events was originally appointed in March 2012 and has also been delivering engagement and live event services for Bayer.

Following a review of key metrics and performance indicators initiated by Bayer’s procurement department, the company announced: “We have been monitoring the savings, response times, service levels and performance of the Ashfield team. They have streamlined and optimised processes to deliver significant savings to our business and provided added value through their involvement in the content and communications across our meetings calendar. As a result, this has also helped increase both the reach and message retention to our internal and external audiences. As such it seemed the sensible decision to extend the contract and we are looking forward to further developing our partnership.”

Louise Goalen (pictured), Ashfield’s Head of Venue Finding and Travel, said: “We are thrilled that Bayer have decided to extend the venue-finding contract. The decision demonstrates our capabilities in providing compliant venue finding services to the healthcare market. The team are delighted with the news and motivated to provide further demonstrable savings and enhanced service levels to strengthen our partnership.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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