World Travel Market (WTM) is launching a wellness tourism programme for its November 2014 edition.
It is a sector reportedly growing at a rate of nine per cent annually, compared to the travel and tourism industry’s six per cent.
The WTM Wellness Tourism programme, organised by Spafinder Wellness 365 in association with the Global Wellness Tourism Congress, will take place across three days of the show, 4-6 November.
The first session on 4 November will explore why wellness tourism is growing faster than the wider travel and tourism industry. The latest research from the sector will also be examined.
The second session will aim to define both medical tourism and wellness tourism, which are often confused. And the third session, on 6 November, will look at how national and regional governments and private sector businesses have integrated wellness tourism into their marketing campaigns.
Spafinder Wellness 365 Managing Director John Bevan said: “The sector offers a wide range of opportunities for the travel and tourism industry to benefit from and World Travel Market, with more than 50,000 senior industry executives in attendance agreeing more than £2bn in business deals, is the perfect platform to help grow the sector further.”
WTM Head of Marketing and Communications, Micaela Juarez, said the wellness tourism programme had been introduced following post-event research in 2013.
“The programme will bring a new audience to World Travel Market, while also offering existing participants vital information to help grow their businesses.”
WTM, now in its 35th year, takes place at Excel London, 3-6 November 2014.
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