WTM 2013 expected to generate £2.2bn in industry deals

Organisers of World Travel Market (WTM) 2013, a global event for the travel industry, expect the show will go on to generate a record £2.2bn in travel and tourism deals. If achieved, the total would signal a 19 per cent increase on WTM 2012.

Independent research of WTM’s exhibitors indicates WTM 2013 will generate £2.2bn of deals, either through contracts signed at the event or from negotiations with WTM Buyers’ Club members, which will lead to deals signed before WTM 2014.

It was calculated that WTM 2012 generated almost £1.9bn in business deals, either on the exhibition floor or in the 12 months that followed, which was a 12 per cent increase in WTM’s 2011 figures.

WTM says the increase in business generated by WTM 2013 can, in part, be accredited to the eight per cent increase in WTM Buyers’ Club members to 8,544. WTM 2013 also saw a five per cent increase in overall trade visitors compared to 2012, with the show welcoming more than 50,000 visitors over the four days.

The Monday morning Speed Networking session was attended by a record number of exhibitors (760) and WTM Buyers’ Club members (211) discussing business deals before the exhibition floor opened. The Thursday Speed Networking took place for the second year running to facilitate post-WTM business deals, attracting 370 exhibitors (760) and almost 90 members from the WTM Buyers’ Club.

WTM says the dedicated ’show within a show’ concept of The Travel Technology Show at WTM saw 59 new exhibitors compared to WTM 2012, with more than 7,000 visitors attending the event interested in buying travel tech products.

A Taste of ILTM at ATM also debuted last year, engaging international luxury suppliers with UK luxury buyers, seeing more than 1,000 pre-scheduled appointments conducted over the first two days of WTM.

“I am delighted with the amount of business conducted at World Travel Market, which increases every year,” says WTM Senior Director, Simon Press. “The increase in buyers and visitors, the WTM Speed Networking programme, the new Tech Travel Show at WTM and the inaugural A Taste of ILTM at WTM all played important roles in the success of WTM 2013, offering all stakeholders increased opportunities to meet new contacts, sign contracts and conclude deals.

“The amount of business conducted and the findings from the exhibitor research show WTM is delivering on its commitment to facilitate business in the travel and tourism industry,” he adds.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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