Universal WorldEvents rebranded to Ashfield Meetings & Events

Event management agency Universal WorldEvents has undergone a rebrand and will now officially become Ashfield Meetings & Events.

The agency’s parent company UDG Healthcare PLC (formerly United Drug PLC) has integrated its sales, marketing and medical service into one division, Ashfield Commercial & Medical Services, which combines eight service areas, including meetings and events, under the Ashfield umbrella.

The agency says it “will continue to deliver highly successful events with the certainty and impact that has become synonymous with the Universal WolrdEvents brand”.

“We have been working in partnership with the Ashfield group of companies for quite some time now and established an excellent team spirit,” says Global MD, Nicola Burns. “This is a natural progression for our brand, our staff and our clients. The transition will be aligned with a number of back office processes and initiatives that will bring about synergies in our operational effectiveness and business development. It will make us more attractive to clients and we will be able to provide enhanced and complimentary services, such as healthcare communications, across a wider geography.”

Luke Flett, Head of Sales and Marketing, added: “The new branding has now been implemented. Over the next few months the agency will be putting in place a number of face-to-face activities with staff across its various offices. Employee engagement activity will definitely form a key part of our internal communications activity.”

There are not expected to be any job losses following the rebrand of Universal WorldEvents.

The agency intends to launch a secondary brand in the first half of 2014 to position its engagement and live event services to market. This includes creative, production, digital and communication offerings.

“It is now commonplace for our clients to work with our internal engagement team. We are regularly creating immersive experiences, environments and event programmes that deliver a return on client objectives and strategically this is the best means for us to showcase our capabilities,” said Burns.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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