recently listened to the Office of National Statistics (ONS) announcing
their latest growth estimates for the UK economy from the Harvey
Goodwin Suite here at Church House Conference Centre. The news from ONS
was very encouraging reporting a GDP increase of 0.7 per cent for
quarter four and an overall GDP increase of 1.9 per cent for 2013.
Naturally it led me to think about the prospects of our venue and the
events industry as a whole for the year ahead.
While it is true
that the way we do business has changed, the lead times are shorter and
clients are buying differently, fundamentally the event industry that we
all know and love is definitely rising from the ashes. Of course, some
may quite rightly argue that it never reached the ashes but merely got a
little singed around the edges.After all in these troubled times we did
manage to squeeze in an Olympic Games, a couple of Champions League finals and a Diamond Jubilee, to name but a few.
ahead, what will the announcement of the ONS figures change? Do they
mean that companies will suddenly feel richer? Maybe. Do they mean that
companies will raise their events budgets? Possibly. Or do they mean that
companies will find it easier to justify their event spend? Hopefully.
Whichever the case the figures can only be good news for an industry
that has had a tough few years.
At Church House we believe that
things are on the up, the level of event enquiries we are receiving is
at its highest level for five years and confirmations are following a
similar pattern. Clients are also looking to invest more in their
events; numbers are going up, food and beverage spend is on the increase
and in particular clients are investing in technology with an
increasing number of events being web streamed across the globe.
this encouraging trend continues, I hope in due course that we will
also see an increase in lead times. While the recession taught us that
things can be turned around and organised at the last minute, it would
be a welcome relief to be able to plan with more confidence and time,
giving everyone the opportunity to produce the best quality events,
without risking the health and welfare of our staff.
Any comments? Email firstname.lastname@example.org