Sustainable Events Summit 2014

By the end of the Sustainable Events Summit, which took place at 30 Euston Square in London, 18 February, over two-thirds of delegates surveyed (70%) said that sustainability is now non-negotiable in order to achieve a better business and more responsible events strategies.

“Sustainability is part of a concept called trust and it’s for this reason people buy from us,” said one of the speakers Dan Germain, Head of Creative at Innocent.

Other brands represented at the summit included Hewlett Packard, Cisco and Nestle. Around 200 events industry professionals heard Fiona Pelham, Co-Founder of the Summit and Managing Director of Positive Impact, review the progress the events sector has made since last year’s inaugural event.

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