Sustainable Events Summit 2014 backed by Boris Johnson

The Mayor of London, Boris Johnson, has once again shown his support for the Sustainable Events Summit, which take places on 18 February at 30 Euston Square.

In a letter to Rick Stainton, Co-founder of the Sustainable Events Summit and MD of Smyle, Johnson wrote: “We are delighted to support the Sustainable Events Summit in its mission to share knowledge and learning from global brands and leaders in the events industry with the wider events industry. The event will build on the learning from last year and build on the legacy of the 2012 Olympic and Paralympic Games, which showcased best practice knowledge and expertise to the UK events industry.”

Johnson praised the 2013 event for creating a “chance for a wide range of global brands to come together, share knowledge and best practice and make sure that sustainability continues to be an integral part of staging future events”.

One year on and Johnson’s letter shows his increased knowledge of the sector. He continued: “I am pleased to say that considerable lessons have been learnt on how valuable a major event is to the local community and what it can give back – everything from local economic development, increased volunteering and community cohesion, improved local infrastructure and improved quality of life.

“One of the primary legacies of the Games in this sector was the development of BS8901, which has since been superseded by ISO20121 as the sustainable events management standard. The UK and London has positioned itself as a world leader in this area.”

Brands which will be putting up speakers during the Sustainable Events Summit include Innocent, Hewlett-Packard, Cisco and Nestle UK and Ireland.

Other speakers who have recently been added to the programme include Michael Pawlyn, one of the lead architects on the Eden Project and Director of Exploration; James Woudhuysen, Professor of Forecasting and Innovation at De Montfort University; Oliver Burch, a sustainability communications specialist with Ogilvvy Earth and Sahar Hashemi, entrepreneur and a Co-founder of Coffee Republic.

Last month, organisers announced that London 2012 Olympic champion and slalom canoeist Etienne Stott MBE will join Lucy Siegle, who created the Observer Ethical Awards and specialises in environmental and social justice and ethical consumerism, for a panel discussion to close the summit.

Corporate representatives from in-house events team, who have already secured delegate places include Unilever, Barclays, Fremantle Media Group, PricewaterhouseCoopers, FICO, EY and Tata.

The Sustainable Events Summit is a partnership between Smyle, Positive Impact and Sustainable Events.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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