The production company, that recently co-delivered the second Sustainable Events Summit in London on 18 February, has launched a drive to raise £12,000 this year for its nominated charity Wings for Life.
The charity funds research and clinical trials aimed at accelerating progress towards a cure for spinal cord injury. All money raised goes directly to spinal cord injury research, as the charity’s founders cover all of the administrative costs.
Smyle’s mission is a significant part of its ISO 20121 sustainability management system, and will engage all its 45 full-time staff, as well as external stakeholders including clients, suppliers, venues and the local community in Hertford, where its HQ is based.
Activities scheduled over the next nine months include a 24 hour rowing challenge and participation in the inaugural Wings for Life World Run at Silverstone circuit on 4 May, as well as 36 other locations across six continents on the same day.
This unusual format involves runners from all around the world starting at the same time, 30 minutes in advance of a ‘catcher car’. The race has no fixed distance as the runners will be chased down by the catcher car and drop out when overtaken.
Smyle MD Rick Stainton (pictured) said: “This mission will involve a lot of investment in time and resources so as to maximise our success. After our unprecedented success in winning 10 awards last year, including the three main Agency of the Year awards, we’ve decided to divert the significant resources needed to collate and enter awards into giving something back, hence we don’t plan to enter any event awards in 2014.”
Dominic Thomas-Smith, Smyle’s Event Director, added: “We are very excited to involve as many of our industry partners in this mission so as to have some fun together whilst contributing to the fundraising target”.
Do you have news for CN? Email: firstname.lastname@example.org