Showforce on site in Sochi as the Games begin

With the Winter Olympics opening ceremony set to take place on 7 February at the Fisht Olympic Stadium in Sochi, Russian Federation, one UK company has been playing an integral role in supplying knowhow and staff to keep the global project running smoothly.

Event crew and services provider Showforce has been assisting main contractor DB Schenker’s, providing event support staff and services across 10 Winter Olympic venues in Sochi. Showforce has supplied expert crew to fulfil detailed briefs and technical specifications, including five Showforce forklift drivers, each fluent in Russian, who have been transporting and setting up broadcasting equipment for various broadcasters.

“This has been an extremely prestigious project for us,” says Showforce’s COO Mike Smith. “Our work on the 2012 London Olympic Games has resulted in an emerging reputation as a provider of specialist skilled staff so we are proud to strengthen this through our work in Russia. Every member of the team was carefully selected which included obtaining local qualifications in Moscow to prove they could speak and understand the language and had the necessary skills, and I am confident this level of attention to detail enables our continued work in this highly specialised sector.”

The Showforce crew has spent five months working on the Sochi Winter Olympics 2014, amassing 6,300 man hours.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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