New global research into Conference Ambassador Programmes launched

Tony Rogers of Tony Rogers Conference and Event Services and Sue Beverley of CHS Group have launched what they say is the most comprehensive Conference Ambassador research to date.

The research, details of which have been sent to almost 400 convention bureaus and related organisations across the globe, is collecting information on the development and maintenance of Conference Ambassador Programmes and predicted future trends. The results will be presented by Beverley and Rogers at the next meeting of the UK and Ireland Great Ambassador Networking Group in Cambridge on 27 March 2014.

Conference Ambassador Programmes are typically run by convention bureaus and aim to bring association conferences to a region by working in partnership with key ambassadors from businesses, hospitals and universities in that area.

The 2014 research is being conducted by an online survey and contains questions on volume, value, method of recruitment, key sectors, major wins and benefits to the organisation and ambassador, as well as identifying potential future trends. The research is a follow-up to the 2010 research that Beverley and Rogers carried out.

“We have already had responses from destinations such as Dubai, Poland, Belfast, Manchester, Nice, Geneva and other key destinations,” says Beverley. “From our work with destination we know that Conference Ambassador Programmes have grown tremendously over the last three to four years and we are working with our colleagues from destinations worldwide to identify best practice and key success criteria.

“While this is now a key area for many convention bureaus, it is recognised that there is little advice and support for destinations. This research is a way of ensuring that all destinations can share best practice and compare their programmes,” she adds.

Anyone wishing to partake in the research can do so on this link: The deadline for responding is 28 February.

Do you have a news story for CN? Email:

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

Up Next

Related Posts