Meet Telford and Shropshire launches Ambassador Programme

Meet Telford and Shropshire has launched an Ambassador Programme to recognise the achievements of the region’s business and academic community, and to draw on the knowledge and passion of these leaders as official destination ambassadors.

Meet Telford and Shropshire, part of Telford and Wrekin Council,  launched the Ambassador Programme in partnership with Harper Adams University, Lilleshall National Sports and Conference Centre, and The International Centre Telford.

“Our Ambassadors will play a vital role in helping Meet Telford and Shropshire and our other key stakeholders firmly position Telford and Shropshire as a major conference destination to their own industries, association, and groups,” said Business Tourism Manager for Meet Telford and Shropshire, Sarah Bird.

“Each and every one of our Ambassadors is a highly influential individual who works or lives in Telford and Shropshire, they’re passionate about the destination, are themselves an active member of an association, group, or organisation, and are keen to host an event in our region,” she added.

The focus of the programme is to undertake event bids with the Ambassadors to attract their associations and industries to the Telford and Shropshire region, and to ultimately bring new events business to the destination and deliver real economic growth.

The launch event for the Ambassador Programme took place in the Victorian Orangery at the 17th century Weston Park and the breakfast event saw a keynote speech from Paralympic Gold medallist Danielle Brown. Following Brown, was Leo Platt, Director of Leopold Marketing, who explained to the assembled CEOs, MDs, Professors and Lecturers how other Ambassador Programmes have succeeded. Sarah Bird then explained what it could mean to be an Ambassador for the region as well as the amount of support available to deliver results.

At the end of the function new Ambassadors chose to sign a formal pledge and entered in to the scheme, with a record number doing so.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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