Lights, Camera, Action! The future of video

Over the last decade,
there has been a notable shift in the importance of personality in
branding. We want to know that our supplier is not only a brilliant
service provider, but that it also shares our values.

A
particularly successful way to connect with clients is through video.
Video pulls people out of their offices or living rooms and evokes
emotional engagement in a way that is both visually appealing and
interactive.

Video can bring a brand to life, give a company personality, or simply deliver a message to the viewer.

The
statistics speak for themselves: 100 hours of video content are
uploaded to YouTube every minute, that’s 250 days of video content per
hour and a colossal 6,000 days, or 16 and a half years, of video content
uploaded every day.

Sure, a portion of that will be cats dressed as sharks riding on top of an automatic hoover. But a significant
volume will be original content created by companies for the purpose of
PR and marketing, and, with around one billion visitors per month,
there’s no shortage of people wishing to engage.

As video content
is so abundant; what it comes down to isn’t the amount of ‘views’ a
video gets, it’s ‘watch time’. A provocative title and an interesting
thumbnail can be enough to get thousands of views, but if viewers only
watch the first ten seconds, they are unlikely to absorb the message.

At
Zibrant, we know the importance in engaging with an audience and strive
to ensure that, not only will viewers watch a video, but it will have
the necessary impact, ultimately provoking a call to action or emotive
response.

The huge shift towards high-quality video content has
meant that we are currently growing Zibrant’s in-house creative talent
and doubling our video department, to include experienced editors and
animators. We’re also upgrading our in-house kit, to include the latest
in HD cameras, LED lighting, and editing hardware and software. This
ensures uncompromising quality and creativity for a range of budgets.

For
a relatively small investment, video can be a really powerful tool. It
can be integrated into your website, hosted on your intranet or played
at a conference or event. Sure, eventually most videos will need to be
updated, but until then, you’ll be wondering why it took you so long to
incorporate them into your marketing and PR strategy.

Any comments? Email jdavis@mashmedia.net

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Conference News hosts great guests on its pages. Our Blog section is the collection of the best opinions in the UK and international events industry.

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