Following last year’s combination of audience insight groups Lumi Mobile and IML Worldwide, a new brand identity has been launched. The enlarged company will now be known as Lumi.
In June 2013, Lumi Mobile, a specialist in consumer insight mobile technology, agreed to acquire real-time audience engagement and events technology group IML from Computershare. Earlier in 2013, Lumi Mobile had expanded into the meetings and events market with the launch of Lumi Join In, a communications app based on the company’s patented, real-time Lumi Live platform.
The new Lumi identity will be rolled out immediately. Existing websites lumimobile.com and imlworldwide.com will remain operational during the migration to lumiinsight.com.
“The successful integration of IML and our new beginning as Lumi offers an exciting opportunity to grow and develop a single leading brand around the world,” said CEO of Lumi, Richard Taylor. “This new energy will significantly invigorate our client relationships, unlock business opportunities and boost our innovation.”
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