Grass Roots agency has appointed Mo Han as Business Development Director and General Manager designate of its Beijing office.
Han was a member of the agency’s founding team in Beijing and had success in generating opportunities for the company due to his network built during his time with FEAS, a leading provider of corporate travel services in China.
The agency says it hopes to benefit from Han’s expertise in business intelligence. Han will lead the Grass Roots China team with specific immediate focus on building sales capability and business acquisition performance.
The appointment is seen as part of a wider Grass Roots initiative in China to increase revenues that come from faster-growing markets, such as Asia Pacific.
Grass Roots also recently set up a partnership with Pico TBA in China, a co-operative venture intended to expand to a wider geography in the APAC region later in 2014.
The arrangement takes the form of a joint-funded Sales and Marketing team, focused on promoting Grass Roots’ employee and customer engagement solutions to Pico’s extensive client base and beyond.
Richard Bandell, Grass Roots CEO, said of Han’s appointment: “We are very pleased, as we continue to focus on securing the most talented individuals to work with Grass Roots. He has an excellent reputation and has forged some first-class relationships over the years. Grass Roots China will be in safe hands under his leadership.”
Steve Saxty, Vice-President, Strategic Partnerships Asia for Grass Roots, added: “I’m delighted to welcome Mo Han back to Grass Roots. We all wish him great success as he leads our China business into the Year of the Horse, and beyond.”
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