Grass Roots integrates Fleet and Marlow M&E operations

International customer engagement solutions agency Grass Roots, has moved to speed up the integration of its Meetings & Events division.

Giselle Ripken (pictured), who leads Grass Roots DMS, the company’s Delegate Management Services arm is to become ‘Director, Meetings & Events’ with responsibility for both the Fleet and Marlow sites. Jeremy Brown, former MD of the Marlow-based Events and Communications business, has left the business.

“Jeremy has played an important role in Marlow and he has helped us through a difficult transitional period and hands the business over to Giselle in a much stronger position,” said Grass Roots COO Andy Lister.
Ripken now reports directly to Divisional Director, Des Mclaughlin. This move to consolidate the event management specialisms mirrors the formation of single Account Management and Sales teams, which operate across the Division with the wider global group in mind.

Mclaughlin says he is pleased to be executing plans faster than expected: “Having formed talented solutions teams and performed better than projected in the last year, we have been able to move forward with structural plans even quicker than we originally planned.

“The timing just makes sense. We have also won significant business, which involves the provision of services across the four specialist Grass Roots divisions, and completely supports our integrated approach – it has given us great confidence that our strategy is solid.

“Giselle Ripken is a highly regarded industry professional and she has achieved great things within her area of the business. Broadening her scope, building on her success and streamlining our operations, are all imperative to realising our business strategy.”

Ripken says she is “thrilled to be taking on the new role of ‘Director, Meetings and Events’ for Grass Roots Meetings and Events. We have recently won some brilliant accounts and I anticipate further successes and good news in the coming months”.

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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