Analysts at independent research firm Aberdeen Group predict that spending on corporate events will grow by 20 per cent over the next two years, with tree top adventure company Go Ape already witnessing an increase in companies spending money on teambuilding activities.
Go Ape says the volume of corporate bookings increased by 30 per cent in 2013 and the company welcomed more than 60,000 visitors, increasing turnover by 13 per cent from the previous year.
Employees from 1,000 firms including Tesco, Sky, KPMG, Xerox and Fat Face, visited Go Ape courses last year. This year the company expects to host 1,400 corporate events and achieve a target of £1m in revenue from the corporate market.
“We have seen a growing confidence in the economy from corporates and this is reflected by their investment in corporate days. The main objective of which being to retain their best staff members and strengthen teams,” says Go Ape’s Corporate Events Manager, Sam Hardy.
Go Ape has several new openings set for 2014 including a new urban adventure course at Battersea Park and a tandem Zip Trek course over the Cumbrian Valley.
Go Ape has courses across the country open from February to November and offers bespoke packages that create a full day of activities. The adventure company can accommodate groups from 10-280 with full conference facilities and additional activities such as African drumming and mountain biking.
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