The Event Production Show (EPS) opened its doors at Earls Court 2 today, 11 February, with a healthy stream of visitors packing the aisles.
Event Director Donna Bushell said: “It’s been a fantastic first morning at the show. Queues of visitors made their way into Earls Court 2 and were greeted by an amazing ‘Love Events’ opening feature area.
“The show has grown since Mash Media bought it in 2012 and the exhibitors have pulled out all the stops to deliver a great show.
“The theatres have been packed with the technology theatre standing room only.
“We are looking forward to the Event Production Awards tonight with an excellent line-up of short-listed companies.”
Jo Wallace, Regional Creative Director (EMEA) at Saatchi & Saatchi, London joined the ‘Experience, Engage, Activate!’ panel for the first Access Session on the first morning.
Last summer, having previously played an integral role in winning the $1.4bn global Nivea account, Wallace went on to create a multi-platform activation campaign for the brand across Europe. ‘Dare to Dip’ is the largest, most successful activation Nivea has ever implemented and was recently shortlised for ‘best experiential campaign’ in the MAA awards.
Other brands that Wallace has experience with include The AA, Lastminute.com, Amazon, Yahoo, Post Office and Mazda. She was also a regular contributor on BBC London Radio’s The Late Show between 2009 and 2012.
The Access Sessions take place on the Main Stage at the EPS, which runs from 11-12 February at Earls Court 2, London.
Breaking news on the show’s first morning was the TSSA trade union’s decision to suspend its strike action after reaching a deal with London Underground over ticket office closures.
TSSA members will now no longer take the industrial action, which was due to start at 21:00 GMT, 11 February.
The RMT Union is also due to look at a deal that has been put forward by LU at conciliation service Acas.
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