Organisers of the 20th Business Travel Show are claiming a five per cent increase in visitor numbers despite being hit by a Tube strike and torrential rain.
In all, 6,475 corporate travel professionals attended the Centaur show at Earls Court, London, on 4-5 February, (ABC audit pending), up from 6,148 in 2013.
Exhibitor numbers were up 10 per cent on 2013, from 205 to 226, floor space increased by 32 per cent, and 65 per cent of the floor plan was rebooked onsite, Centaur said.
The Business Travel Show conference was opened by Expedia CEO and President Dara Khosrowshahi, who discussed the importance of understanding ‘Millennials’ and the increasingly blurred lines between business and leisure travel.
Many senior European buyers attended the show, including 953 hosted buyer level attendees, a 37 per cent increase on 2013. More than 300 of these buyers were fully hosted by the Business Travel Show. Now in its third year, the hosted buyer programme featured an exclusive half-day pre-show conference and gala dinner on 3 February.
The Business Travel Show will next take place on 25-26 February 2015 at Olympia London’s Grand Hall.
“We’re delighted with the success of this year’s show – it was at its biggest and best for years. The floor was packed with many high profile exhibitors returning after time away and a long list of brand new companies sitting alongside our long-term supporters,” said Event Director David Chapple.
“Conference sessions were packed out and visitor numbers were at their highest for seven years. It doesn’t surprise me for one second that our visitors, who are, after all, seasoned and resourceful business travellers, refused to let the small matter of a Tube strike stand in their way of attending. All in all, it was a fantastic way to celebrate our 20th anniversary event and we’re already looking forward to our 21st in our new home at Olympia London.”
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