The Mayor of Liverpool, Joe Anderson, OBE, joined British business leaders, including the Director General of the CBI John Cridland, CBE, and the Chief Executive of UKTI Crispin Simon, 25 February, at the London Stock Exchange (LSE), in marking the 100-day countdown to the UK’s first International Festival for Business (IFB 2014).
A panel of IFB ambassadors gave the assembled media a taste of the event features planned for June and July in Liverpool, where 250,000 visitors and business people are expected to flock this summer.
“Not only will IFB help promote Brand Britain around the world, it will help ambitious firms make connections that could take UK industry to the next level,” said Cridland.
Ed Wray, co-founder of Betfair and an IFB Ambassador, said: “As a British entrepreneur, I wish there had been an IFB when we started Betfair. I expect deals will be signed and connections made that will be life changing for a whole generation of entrepreneurs. For young British companies it is a fantastic opportunity for them to identify the strategy and, in particular, the partnerships they need to get to where they want to be – it is the perfect platform for them to take their business onto a global stage”.
The IFB will be a 50-day business festival hosted in Liverpool and will showcase British industry across multiple sectors and champion UK businesses to new markets and new partners.
Over 200 world-class events will be staged and the government is backing IFB as a key part of its ambition to rebalance the economy and double UK exports by 2020.
Liverpool Vision’s Chief Executive and IFB Chairman Max Steinberg said the key themes would be: manufacturing; science and technology; maritime; logistics and energy; knowledge; professional and financial services; higher and further education and research; low carbon and renewables; cities; enterprise and urban business; knowledge, creative and digital.
Santander was announced as an official sponsor at the LSE press conference at LSE and joins BT, CNN International and the Financial Times, among others.
Steinberg added: “The countdown is well and truly on for IFB. The festival is full of world-class events, each designed to boost UK business and industry and broadcast the message of Great Britain.
“From established events including the British Business Embassy and Accelerate 2014, through to events such as BT’s Global City Leaders Summit and Africa Rising, the festival is 50 days worth of world-class events designed to propel UK industry and broadcast the message of Brand Britain.”
Mayor of Liverpool Joe Anderson told CN his city’s venue infrastructure was a big part of Liverpool’s story of confidence and, although the festival was undoubtedly a British event, Liverpool was proud to host it. “Our investment in ACC Liverpool and the new Exhibition Centre and plans for a four-star hotel on site is further evidence we can complete with major cities for the biggest events,” he said.
“Liverpool has transformed its reputation on the national and international stage and hosting the IFB 2014 for the nation is the next step in our development.”
More information on the programme is available at ifb2014.com
Photo caption: L-R: John Cridland CBE, Director General, CBI; Dale Murray CBE, angel investor; Joe Anderson OBE, Mayor of Liverpool; Max Steinberg CBE, Chairman of IFB & Crispin Simon, Chief Executive of UKTI.
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