The Queen Elizabeth II Conference Centre (QEIICC) has reported a 300 per cent increase in the number of its client companies that use social media to promote their events at the venue.
The three-fold increase was recorded in the last six months of 2013, measured against the first six months of the same year.
“In 2013 we started to survey our clients as to whether they were using social media to promote their events and which channels they use. The QEIICC was an early adopter of social media and we have several active channels,” said Commercial Director at the QEIICC, Sue Etherington. “We use these channels to interact with our clients and help promote their events. It’s a service that has been well received.”
QEIICC clients that have used social media to promote their events include TEDx House of Parliament, World Gas Forum, StemTech UK, Start Up Britain and the World Health Organisation.
“We have found that Twitter is the most popular channel. Facebook tends to be used more for Association events, while we are seeing an increase in the number of companies using LinkedIn to promote business events,” said Etherington.
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