The Convention Centre Dublin (The CCD)’s interactive ‘Make It Yours’ campaign closes 31 January, with brand engagement from clients and partners “exceeding expectations”, according to a venue spokesperson.
“The campaign will give us invaluable metrics as we develop our digital marketing activity further in 2014,” the spokesperson added.
Launched in November 2013, the campaign was the brainchild of Head of Marketing and Communications, Elaine Phillips, who wanted to tap into the nature of the building and the Dublin Skyline.
“Many of our clients have customised The CCD, lighting up the atrium ring beams in their brand colours, with some projecting video onto the façade to publicise their event,” said Phillips. “Our concept was to develop an interactive tool that would allow users to replicate this idea, as a fun way of entering a great competition”.
The CCD with website developers Strata 3 built an online tool promoted on a range of digital marketing platforms.
“We hoped to promote positive brand engagement whilst giving entrants the opportunity to win their choice of one of three great prizes”, said CCD CEO Nick Waight. “We are delighted with the level of interaction and the creative artwork submitted.”
Prizes include ‘Ultimate Dining in Dublin’, a ‘Luxurious Weekend in Wicklow’ or an ‘Online Shopping Spree with top Irish retail brands’.
Since opening, The CCD has hosted 875 events and over 850,000 delegate days. Past corporate events that have branded The CCD include Emirates’ World Gala Dinner to launch the Dublin to Dubai route, and Iceland’s ‘Light up the High Street’ Management Conference and Banquet.
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