Event design agency Mayridge and its partners behind the production of the g-Guide are encouraging the use of members of the Event Supplier and Services Association (ESSA) as part of the initiative’s activity.
As well as Mayridge, the group consists of representatives from organisers Clarion Events, dmg events, Reed Exhibitions and UBM.
The campaign launched the g-Guide last year and aims to grow professional standards within the event industry. The initiative will now promote the ’Use an ESSA member’ message and use the ESSA logo on all its UK exhibitor manuals, aimed at other event organisations.
“Having endorsement from the ‘G5’ is a major milestone for ESSA and we hope this move will encourage more organisers to include ‘Use an ESSA member’ in their manuals, which in turn will help generate more work for our members and provide more security for their mutual customers,” said ESSA director Chris Skeith.
“As an independent group of event organisers, it’s important that we advise other organisations to use credible, accredited and professional companies to ensure our industry delivers the highest possible standards,” said Mayridge’s business development director Sarah Cox (pictured). “Working with ESSA gives us confidence in these recommendations.”
ESSA is taking its membership campaign to International Confex, 12-13 March, at Olympia London and to the Event Production Show, 11-12 February, at Earls Court 2, which has announced three new additions to the line-up for its Access Sessions this year.
Joining the Access Session, the ’Experience, Engage, Activate!’ panel discussion is Michael Boaler, Brand Manager at Jack Daniels. Boaler will be one of a number of panellists alongside Chair Richard Vincent of Jack Morton Worldwide, debating the benefits of mass experiential activity at large events versus niche, targeted brand activation.
Paul Ludford, Operations Director at Glastonbury Festival is the newest addition to the ’People, Planet, Profit’ session. Ludford joins Christopher Johnson, Shambala Festival; Claire O’Neill, A Greener Festival; Alison Tickell, Julie’s Bicycle and moderator; and Andy Lethall of the Production Services Association to discuss a vision for how a low carbon event industry might succeed as well as exploring practical solutions for creating sustainable events.
Completing the trio is Christopher Newton, Director of Harewood Events. As part of the ’Sporting Greats’ panel, Newton will share his experiences organising the Dare 2b Yorkshire Festival of Cycling, discussing everything from logistics, hospitality, retail, concerts and catering for 880,000 anticipated visitors.
“The intention with the Access Sessions is to offer visitors and exhibitors the chance to hear from some of the event industry’s most well-known experts in an informal, Q&A style format,” says Event Director, Donna Bushell.
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