Marriott Hotels launches new meetings concept

Marriott Hotels, the flagship brand of Marriott International, has launched Meetings Imagined, a new concept which they say will reinvent how meetings are planned, making them more visual, social and purposeful.

The online MeetingsImagined.com platform provides expert tips, the latest meeting trends, as well as inspirational images to spark creativity, all curated by the objective of the meeting. Using the website, customers can collaborate with hotels to design custom experiences or view signature experiences, and post favourite images on social media sites, such as Pinterest and Facebook.

“Marriott Hotels is on a transformational journey that will enable our guests to travel brilliantly,” says Senior VP of Brand Management at Marriott Hotels, Paul Cahill. “While others may focus on just meeting logistics, Marriott is re-imagining the experience for the next generation with its Meetings Imagined concept that infuses a more sophisticated approach based on objectives and outcomes.”

Marriott Hotels says Meetings Imagined is based on the belief that every meeting should inspire participants by being designed to achieve specific objectives. The concept is the result of research showing key shifts in how the next generation customer works collaboratively and uses technology.

After speaking with many of Marriott’s next generation customers and analysis of 40,000 meetings hosted at Marriott’s US hotels yearly, seven purposes for meetings emerged: celebrate, decide, educate, ideate, network, produce and promote.

Rather than focusing just on dates, rates and room layouts, Meetings Imagined takes a holistic approach, honing in on the specific purpose of the meeting to create and design a more engaging experience.

The site allows organisers to infuse creativity and purpose into their meetings and offers tips from ice breakers to food and music to set the mood. Organisers can tailor food and beverage, setup, technology and experiences based on the ultimate goals of each meeting.

The platform is currently available in four European hotels – London Marriott Grosvenor Square, Paris Marriott Rive Gauche, Munich Marriott Hotel and the Amsterdam Marriott Hotel. Five Marriott Hotels within the US will be participating in the initial Meetings Imagined rollout, including the Chicago Marriott O’Hare.

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Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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