International Confex unveils educational programme

International Confex has unveiled what key industry
figures are calling the broadest educational programme in the show’s 30-year
history.

The content has been curated in partnership with the show’s
Steering Group and sees a mixture of high profile speakers, international
thought leaders, direct buyer insights and industry experts.

Karren Brady, CBE, will deliver the keynote
presentation
on Day One of the show, which will also see the return of Conference
Question Time

A strategic partnership with the Professional
Convention Management Association (PCMA) will deliver a session on Day One
featuring senior healthcare association buyers Isabel Bardinet, CEO of the
European Society of Cardiology and Alessandro Cortese, CEO of the European
Society for Radiotherapy and Oncology (ESTRO).

The second day’s programme will see discussions from
global corporate buyers from Hewlett-Packard and IBM (Server Sales EMEA).
Zibrant will also host its critically acclaimed Healthcare Forum with Richard
Parker, Director of Healthcare Strategy, leading the event.

There will be content on the Internationalisation of
Events, Marketing Techniques and Innovations that are changing the world of
events, and the mobile revolution.

The Keith Prowse agency will deliver its thoughts on
Hospitality Trends for 2014, and there will be an ‘Ask the Agency Experts’
session which will include senior level representatives from the agency
world. 

“This is a great programme of education that has been
tailored to meet the needs of the full range of visitors,” said Donna Bushell,
Event Director for International Confex. “We have a good mix of entertainment,
information and education delivered by brilliant speakers from around the
world.”

On top of the educational experience, International
Confex will also be packed full of informative features. Jackie Mulligan from
the University of Leeds will be leading a series of Imagineering Tours around
the event, looking to ‘reimagine’ the future of events, while University event
management departments will send students to compete in a University Conference
Challenge.

There will be an interactive velodrome WattBike
Challenge on the London VeloPark stand and the annual Perfoming Artistes
Showcase will involve a portfolio of celebrity names.

The programme will also provide the platform for the
launch of the Events are GREAT Report,
the long awaited industry anthology, featuring up to date statistics on the
size, value and growth of every sector of the UK events industry. This session
will complement the official response from the industry to the findings of the
All Party Parliamentary Inquiry into the events industry, a session that will
also take place during the show.

“Education is a critical part of the show and is
important in fulfilling our commitment to our visitors and our exhibitors,” said
Bushell.

“People lead busy lives but we’re confident that they
will get genuine value from time spent at International Confex this year.”

International
Confex is the leading exhibition for the UK events industry and takes place, 12-13
March 2014 in Olympia London. It is organised by Mash Media Group Ltd, owner of
Conference News and Exhibition News. If you are signed up as an exhibitor, you
may upload your latest show news to the exhibition website: www.international-confex.co.uk.

Photo of Karren Brady courtesy of Woman & Home, Liz McAulay.

Do you have a news story for CN? Email: pcolston@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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