Increased use of technology is reshaping meetings, says report

Cloud-based video collaboration provider Blue Jeans Network has revealed the increased use of technology in the workplace continues to change the professional meetings process, with a third of all meetings now including a participant on a mobile device and the continued rise of video conferencing.

Blue Jeans Network’s bi-annual State of the Modern Meeting Report also revealed cloud-based conferencing has grown explosively, with usage of the Blue Jeans service up nearly 400 per cent in the last year.

Compiled from data from more than 1m Blue Jeans customers in 177 countries and a survey of 391 business decision makers, the report benchmarks trends in collaboration and demonstrates how technology is reshaping meetings throughout the world.

The report also revealed insights into the ways different regions and groups of people collaborate and attend meetings. The UK for example meets for longer hours than the rest of the EU, starting meetings as early as 7am each day and only winding up at 9pm. Our European counterparts rarely meet before 8am or after 6pm.

Major sporting events generally cause a significant drop in UK meeting productivity, the survey found. During Wimbledon for example, there was a 15 per cent drop in weekday meetings across the country, a trend likely to be replicated during the Football World Cup later this year.

Within the UK, Scots hold longer meetings, averaging 46 minutes compared with 38 minutes in the South and 36 minutes in the North of England.

The report also shows that the majority (59%) of all meetings start late, with CEOs, CTOs and founders the most likely to join a meeting after everyone else. Despite their lateness, high level executives along with product managers and salespeople average the most meetings per week. Women attend 14 per cent more meetings than men, according to the report, and are 12 per cent more likely to attend meetings on weekends than their male counterparts.

Other key statistics from the report include:

  • Nearly three quarters (71%) of people believe they lost a deal due to the lack of face-to-face interaction and six per cent admitted to falling asleep during an audio-only meeting
  • Meeting owners are tiring of having to decide in advance whether a meeting will be an audio conference, video conference, or web conference, and are choosing converged conferencing solutions. 39 per cent of video-centric meetings have at least one audio-only participant, up from 35 per cent in June, while 30 per cent of video-centric meetings include screen/content sharing for presentations, documents or video-clips
  • 41 per cent of meetings take place on a Tuesday or Wednesday
  • Professionals are taking back the lunch out with a 20 per cent decline in meetings from noon to 1pm
  • Mobile traffic spikes in the evening and morning, with three times more participants joining at 6pm vs 5 pm on their mobile devices and two times as many at 7 am vs 8 am.

“There has been a monumental shift in the way meetings are being conducted,” says Blue Jeans Network Chief Commercial Officer, Stu Aaron. “If an in-person meeting is not an option, more than half of business professionals prefer a video meeting over an audi-only meeting. This new way to collaborate means that bad weather, budget cut, holidays and a geographically scattered team are no longer threats to business productivity as you can easily conduct face-to-face meetings with nearly any device, from any location.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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