IMEX Group announces a number of new partnerships for 2014

The IMEX
Group, organiser of two global tradeshows for the meetings, incentive
travel and events industry (IMEX Frankfurt and IMEX America), has agreed
a host of new association partnerships together with several
added-value developments to existing agreements.

Two new awards
have also been added to the roster at the IMEX Gala Dinner in May. A new
Destination Marketing Award will be presented by Destination Marketing
Association International, and a new International Association of
Exhibitions and Events International Excellence Award will recognise an
individual or organisation who has made “exceptional strides in
creating, launching and managing an international event in the
exhibitions and events industry” over the past year.

As part of
IMEX’s long term business strategy the company is starting to offer more
tailored professional education to special interest groups in the
German meetings and events sector. A new partnership with the German
Association of Scientific Medical Societies sees the trade body
co-locating a tax seminar on the morning of IMEX Association Day in
Frankfurt to allow its members to attend the Association Day event in
the afternoon as well as the evening networking reception.

IMEX
is also formalising its partnerships with the Association of German
Travel Managers (VDR). The results is an initial agreement for the VDR
to market the Exclusively Corporate @IMEX day to its members to
encourage them to attend as hosted buyers. More joint initiatives are
planned as the partnership grows.

Continued expansion in the
Asian meetings market in recent years has given rise to several new
industry associations in the region, as well as growth in the number of
hosted buyers attending the IMEX shows. The Philippines Council for the
Advancement of Association Executives is one such association currently
exploring ways of working together and its Executive Director will pay a
formal visit to IMEX Frankfurt in May.

The long-standing
partnership between IMEX and European Cities Marketing (ECM) has been
expanded and in December ECM handed over 20 political signatories for
the IMEX Declaration of Support during its CEO Meeting of Capital and
Major Cities. This brings the number of signatories to the Declaration
to just one short of its first-year target of 100 named supporters.

IMEX
will also be collaborating with the International Association of
Conference Centres (IACC) and Development Counsellors International
(DCI) on a research study about generational differences in the meetings
market. Results are set to be announced at IMEX in Frankfurt in May.

Another
association partnership will see the International Special Events
Society co-locating its 2014 board meeting with IMEX America in Las
Vegas in October for the first time.

“IMEX America and IMEX in
Frankfurt have both been built on a strategy of forming close, mutually
beneficial working relationships with key industry associations,” says
IMEX Group CEO, Carina Bauer. “These new partnerships demonstrate that
there is still plenty of scope for innovation and expansion at both the
shows.

“We will continue to work with relevant, specialist
groups to ensure that IMEX offers ’something for everyone’ while
maintaining clear focus on our ultimate purpose: to enable and create
face-to-face business between buyers and exhibitors,” she adds.

Do you have a news story for CN? Email: zvernor@mashmedia.net

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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