Emma Howe, Head of Corporate Sales, Late Night London
Growing the UK Meeting and Events Industry
With the recently released Meeting Professionals International’s (MPI) UK Economic Impact Study surveying the economic impact of the UK meeting and events industry, it comes as no surprise that the industry contributes significantly to the UK economy.
In 2011, the UK meeting industry contributed £58.7bn to the UK GDP and generated more than 1m jobs across various connected industries. Additionally, the MPI 2013 Q3 Business Barometer report has predicted a 3.6 per cent growth in the wider European meetings industry for 2014.
As the Head of Corporate Sales for Late Night London, owned by the UK’s largest bar and restaurant operator Novus Leisure, my team is committed to contributing to that growth, and ensuring that the UK continues to be positioned as one of the best places in the world for meetings and conferences.
With the study finding that more than 30 percent of the UK’s total meetings are held in London, the demand for meeting organisers and venues is soaring. Our response has been to invest more in our corporate offerings and that has proven to be extremely beneficial for the company, and for the UK events industry as a whole.
This year we are in double digit growth which is continuing to grow throughout the year. We are constantly updating and refreshing our venues to offer corporates something new for their events; of the 362,000 meetings and events taking place this year, Late Night London’s portfolio of venues hosted more than 1,000.
As a central point for more than 47 venues in London and across the UK, we are able to provide national and international clients with attractive corporate packages for business meetings of any size. Late Night London will continue to play a significant role in the continued growth of the meetings and events industry both in London and the UK.
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