Grass Roots targets growth with new approach in APAC region

Grass Roots, provider of employee and customer engagement solutions, will undertake a new approach in the APAC region as it focuses on one of several core strategic priorities for 2014 and beyond.

Steve Saxty, who has been running the Grass Roots APAC operation, based in Singapore, for the last four years, will be stepping into a new role in Shanghai as VP of Strategic and Operations functions.

The Singapore office will continue to build on progress to date, under the leadership of Daniel Sherrington in a Sales and Client Relationships role, with Martin Hill looking after the Finance and Operations functions.

Grass Roots says it will be collaborating with its parent company, WPP, and other partners to increase revenues in Asia and achieve better profitability. The details of those joining forces with Grass Roots and the mechanics of the arrangements, are to be confirmed in the coming weeks.

“Grass Roots is marketing-leading in its core services, and expanding our horizons by working with partners will enable us to provide value to many more clients,” says Saxty. “Integration and consolidation will enable bigger accounts with increased strategic importance, and our research shows that clients in APAC have an increasing appetite to outsource their requirements for employee-based solutions.”

Grass Roots CEO Richard Bandell (pictured), adds: “We want to build on existing relationships and forge new connections in the Asia region. Our vision for growth is ambitious, and entirely achievable with the right talent in the right place.”

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Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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