Centreplate’s UK division, formerly The Lindley Group, has been selected by public sport and leisure operator GLL and the London Legacy Development Corporation (LLDC) to manage all of the public and event catering at the Copper Box Arena at the Queen Elizabeth Olympic Park.
The 10-year contract, the value of which has not been disclosed, was awarded to Centreplate following a competitive tender which required caterers bidding for the contract to demonstrate their commitment to supporting the lasting legacy of the 2012 London Olympics and their adherence to LLDC’s Food Legacy Pledge; the Healthier Catering Commitment; and LLDC’s Priority Theme Initiatives.
Centerplate’s UK division has been managing the catering at the 7,500-seat Copper Box since July 2013, and the 10-year remit includes providing catering services for the London Lions Basketball Team now based at Copper Box Arena; all sporting events including the series of boxing matches staged by boxing promoter Frank Warren; concerts, conferences and dinners; together with a café. Centreplate will also manage the sales and marketing for conferences, dinners and events.
Alongside the Copper Box Café, which has 40 covers plus seating outside, Centreplate will install mobile catering units, pop-up bars and restaurants for large scale sporting and other events.
Centreplate is employing and training local people, and has pledged to work with local boroughs to introduce an apprenticeship scheme.
“We had a rigorous process when selecting our catering partners for the Queen Elizabeth Olympic Park and they needed to demonstrate that their approach and business is fully aligned with the GLL and LLDC’s commitment to deliver a lasting legacy which benefits both the local community and the whole of Britain and British sport,” says Procurement Manager from GLL, Robert Jamieson.
“What impressed us about Centreplate is that they have fully embraced the legacy commitment in all areas from employing and training staff from the surrounding neighbourhood and proactively suggesting a number of creative initiatives and community-based projects which will benefit and enhance the lives of people in the local area through to their environmental and sustainability policies,” Jamieson adds.
Jason Richards, Centreplate’s Business Development Manager in the UK, says: “The Queen Elizabeth Olympic Park is expected to attract nine million visitors annually, so this partnership will provide us with an excellent opportunity to showcase our catering and event management services to a wide and eclectic audience.”
Centreplate’s UK division’s 51 sites include The Studio Tour Café at the Warner Bros. Studio Tour London – The Making of Harry Potter, which attracts one million visitors each year.
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